Marketing News

Revlon Names Ashley Graham New Global Brand Ambassador

The model is the new face of Revlon ColorSilk.

Revlon has tapped Ashley Graham its new global brand ambassador.

In her new role, the model is the face of Revlon ColorSilk.

This announcement marks a new chapter for Revlon’s best-selling permanent ammonia-free hair dye line – now with an improved formula and new Bond Repair Complex. The product touts more vibrant, long-lasting color and 100% gray coverage with up to 98% less breakage, for up to 94% silkier and nine times shinier hair.

A Revlon brand ambassador for seven years, Graham represents bold, confident beauty. In this new role, she will demonstrate how ColorSilk’s at-home innovation helps her to maintain her color and hair health – especially while between photo shoots, red carpets, TV appearances, and making her Broadway debut as Roxie Hart in “Chicago.”

The new formula is available at Walmart for $4.97.

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